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About Janna Cossettini

Janna Cossettini is a British-Australian artist based in North Norfolk. Shaped by a childhood spent among horses and wildlife in rural Australia, her work now draws on the animals, landscapes and countryside traditions around her UK studio, Deckled Edge Ltd.

Horses remain at the heart of Janna’s practice. Through observing and riding, she has developed a close understanding of their movement, character and relationships with one another. Her equine drawings explore moments of freedom, companionship and stillness, bringing finely observed detail together with expressive marks and atmospheric backgrounds.

Janna also draws British wildlife, gundogs and game birds. In another strand of her work, horses appear alongside flowers, where the strength of the animal meets the delicacy of a bloom. Across these subjects, she is drawn to the connection between an animal and its surroundings.

Working in graphite, charcoal, PanPastel, coloured pencil and oils, Janna creates each piece freehand, without projection or digital shortcuts. Layers of marks and tone allow her to build both a likeness and a sense of presence.

In 2026, Janna was selected to exhibit OF EARTH AND INSTINCT, a collection of four original equine drawings, at the Dutch Equine Art Fair in Amsterdam. Explore the collection and its story.

To date, Janna’s work has supported equine charities including World Horse Welfare and Redwings Horse Sanctuary. She has partnered with UK equestrian distributors, and her designs have been licensed by greeting card platforms including Moonpig and Thortful.

Follow Janna’s blog and Instagram for new work, studio insights and the stories behind her collections.

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How I came to this point:

I was born in Australia, where my deep love for animals and the outdoors began.
Growing up on a farm at the base of the Kosciuszko National Park, I was surrounded by the raw, untamed beauty of nature—wild brumbies, kangaroos, boars, wombats, kookaburras, and lyrebirds formed the backdrop of my childhood.

From an early age, I was always drawing. That passion led me to earn a BA in Fine Art in Melbourne, before stepping into the world of editorial design as an Art Director for Condé Nast in both Sydney and later London—working on iconic titles such as The World of Interiors and other titles within Vogue Promotions.

Even after two children, a busy creative career, and a move to the UK countryside, I never stopped drawing—or riding horses. Now with my two spaniels by my side (Goose & Tequila), I’ve returned fully to my first love: fine art.

Today, I create large-scale, semi-realistic works that reflect not just what I see—but what I feel. My collections now explore equine beauty, gundogs, deer, game birds, and the traditions of the British countryside. Each piece is made entirely by hand, bringing an authentic, emotional connection to every line I draw.

— Janna x

Skills & Experience

A collaboration of life’s experiences across the art and design fields


Artist Profile

Janna holds a BA in Fine Art and is a member of: The Society of Equestrian Artists, North Norfolk Open Studios, and the Norfolk & Norwich Art Circle.

She regularly exhibits her work through UK galleries, open studios, art fairs and artist-led organisations, including Holt Art Projects, The Gallery Holt, Art Fair East, The Game Fair, and regional galleries and independent exhibitions throughout Norfolk and East Anglia.

Her work continues to be showcased within the equestrian and contemporary art communities, connecting with collectors who share an appreciation for horses, wildlife, craftsmanship and the British countryside.


Career

Former Art Director for the Condé Nast family of magazines
Worked across top UK design agencies on editorial and retail projects
Clients included M&S, John Lewis Home, and other leading lifestyle brands
Over a decade of professional design experience in both Australia and the UK


Brand

Founder of Deckled Edge Ltd, launched in 2012. Publishing and selling my own original artwork, prints, and supporting products via www.decklededge.co.uk

Deckled Edge Ltd. is a registered limited company, trademarked in 2012, with our first products launching to customers in early 2015. Every item—from original artwork to printed goods—is proudly made right here in the UK.

Awards + Recognition
We’re proud to share some exciting moments from our journey!

Brand Licensing Europe – Finalist
Deckled Edge was a finalist at the 2017 License This! competition at London Olympia,
where I pitched my property live to an expert panel of industry judges and an enthusiastic audience.

Gift of the Year Awards – Shortlisted
2020: EUREKA! greetings card collection – Shortlisted
2019: Unicorn Boxed Notelets – Shortlisted

 

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