THERE IS NOTHING LIKE A DEADLINE
NEW YEAR, NEW DECADE
Wow does time fly. I experienced what happens if you don’t drive your business forward… Nothing!
I had to take time out of the business for nearly 3 months whilst I guided my 11 year old son through the transition of moving onto High School. The many tests, School viewings, researching and interviews. In this time I had little time to devote to the business, and was feeling down about the pressures of looming trade show commitments. So I went ahead and booked myself, (not a much needed holiday),,,, but an ad in a trade catalogue. This was the jolt I needed, more deadlines, to kick myself back into gear.
I managed to complete 7 new intricate drawings for new greetings cards, and 3 new pattern designs for gift wrap, all sampled, signed off and put into production with the hiccup of Christmas where everything closes! I am one of those who calls up the printer’s office in those ‘dead days’ between Boxing day and NYE just to see if any presses are printing!
New catalogues have just been completed, which are just now being printed.
Without deadlines, there is no way you can achieve as much, there is no way you can move forward as fast, and there is no way you will feel as satisfied when you get to the end and then start to focus on the next.
In this festive holiday, I was lucky enough to be short-listed in the Cards&Wrap category of The Gift Of The Year awards run by the Giftware Association. This is the second year running I have been short-listed. The competition is filled with such amazing talent, so I was well pleased to be listed. This year the judges loved my growing EUREKA! range of blank animal greetings cards.
I am now nearly at the end of my prep for Spring Fair, (Stand 2D21 in the Greetings Hall), and my to-do-list is well crossed out. Everything is coming together strangely enough. I’m hoping for a good positive show, and have worked really hard in the background to have my brand noticed. Fingers and toes crossed it all works out.
NEW DESIGNS LAUNCHING at SPRING FAIR Stand 2D21
You can find more information and register to attend here;
Thank you for reading. See you at the show!