THE head-to-head battle for the License This! crown saw Spanish brand Ioguis take the title but greetings publishers Deckled Edge are also winners despite coming second.
Their horse-related product and concept were put before a wide audience of licensing agents and interested parties with founder and artist Janna Cossettini’s pitch to the judging panel coming across very well.
And the judges – LIMA UK MD Kelvyn Gardner, Sam Ferguson of Jazwares, JELC licensing agents’ Jane Evans, Danlio licensing director Dan Grant, and Clare Piggott of Larkshead Media – admitted they had a difficult task choosing between the two finalists.
In her 10-minute presentation at the final on Thursday, October 12, Janna explained how her love of horses goes back to her first scruffy Shetland pony called Donald and she’s coupled that with her artistic talents honed from an early desire to draw everything she saw.
The former art director for the Condé Nast family of magazines started trading as Deckled Edge in 2015 and now sells to independent gifts and greetings retailers as well as equine charities and gifting websites in the UK and abroad, plus wholesalers Westgate EFI who distribute to 1,500 tack shops and country stores.
Sbe explained how she hopes to take the brand forward with licensed products across the outdoor textiles, homeware and stationery categories as well as gifting.

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