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Welcome to Deckled Edge

DECKLED EDGE LTD is my fine art studio, rooted in the quiet countryside of North Norfolk, where I create works that celebrate the beauty, spirit, and traditions of rural life. My art is best described as semi-realistic—detailed yet expressive, designed to capture not only the likeness of a subject but also the emotion and atmosphere that surround it. Much of my work explores equine themes, pairing the strength and elegance of horses with delicate natural forms such as oversized florals.

This juxtaposition creates a dialogue between power and fragility, strength and grace. More recently, I have expanded my practice to include wildlife and the traditions of the British countryside—deer at the woodland’s edge, pheasants rising in a flurry of wings, and loyal gundogs at work in the field. These subjects reflect my deep connection to nature and the heritage of country pursuits, which inspire and shape my collections.

I work entirely by hand, drawing freehand without projections or digital shortcuts, and often on a large scale. Each line, each layer of pencil or brushstroke in oil, is built with patience and intent. This commitment to traditional methods is central to my practice, allowing my art to carry an authenticity and rawness that connects with viewers on a personal level. Alongside original works, I produce fine art giclée prints and carefully crafted supporting products, all made here in the UK. My aim is to make art that feels both timeless and approachable—pieces that can be treasured as heirlooms, yet also enjoyed as part of everyday life. Ultimately, my art is about connection: to animals, to landscapes, and to the quiet, enduring traditions of the countryside. Through my work, I hope to share a sense of stillness and wonder, inviting viewers to pause, reflect, and find beauty in the world around them.

To Date...
I’ve proudly contributed to equine charities such as World Horse Welfare and Redwings Horse Sanctuary, partnered with UK equestrian distributors, and licensed my work to Moonpig and Thortful.

Keep an eye on my blog and follow my developement on Instagram to see behind the scenes, new works in progress, and what's inspiring me next.

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How I came to this point:

I was born in Australia, where my deep love for animals and the outdoors began.
Growing up on a farm at the base of the Kosciuszko National Park, I was surrounded by the raw, untamed beauty of nature—wild brumbies, kangaroos, boars, wombats, kookaburras, and lyrebirds formed the backdrop of my childhood.

From an early age, I was always drawing. That passion led me to earn a BA in Fine Art in Melbourne, before stepping into the world of editorial design as an Art Director for Condé Nast in both Sydney and later London—working on iconic titles such as The World of Interiors and other titles within Vogue Promotions.

Even after two children, a busy creative career, and a move to the UK countryside, I never stopped drawing—or riding horses. Now with my two spaniels by my side (Goose & Tequila), I’ve returned fully to my first love: fine art.

Today, I create large-scale, semi-realistic works that reflect not just what I see—but what I feel. My collections now explore equine beauty, gundogs, deer, game birds, and the traditions of the British countryside. Each piece is made entirely by hand, bringing an authentic, emotional connection to every line I draw.

— Janna x

Skills & Experience

A collaboration of life’s experiences across the art and design fields


Artist

BA in Fine Arts.
Member of the: Society of Equestrian Artists, North Norfolk Open Studios, Norfolk and Norwich Art Circle


Career

Former Art Director for the Condé Nast family of magazines
Worked across top UK design agencies on editorial and retail projects
Clients included M&S, John Lewis Home, and other leading lifestyle brands
Over a decade of professional design experience in both Australia and the UK


Brand

Founder of Deckled Edge Ltd, launched in 2012. Publishing and selling my own original artwork, prints, and supporting products via www.decklededge.co.uk

Deckled Edge Ltd. is a registered limited company, trademarked in 2012, with our first products launching to customers in early 2015. Every item—from original artwork to printed goods—is proudly made right here in the UK.

Awards + Recognition
We’re proud to share some exciting moments from our journey!

Brand Licensing Europe – Finalist
Deckled Edge was a finalist at the 2017 License This! competition at London Olympia,
where I pitched my property live to an expert panel of industry judges and an enthusiastic audience.

Gift of the Year Awards – Shortlisted
2020: EUREKA! greetings card collection – Shortlisted
2019: Unicorn Boxed Notelets – Shortlisted

 

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Decklededge
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