About - Decklededge

Janna Cossettini - Artist

I’m a British-Australian artist based in North Norfolk, UK, creating original drawings and paintings inspired by horses, wildlife and rural life.

Horses have been part of my life since childhood and remain at the heart of my work. Through riding and close observation, I explore their movement, individuality and relationships with one another. My drawings bring finely observed detail together with expressive marks and atmospheric backgrounds, capturing moments of freedom, stillness and companionship.

Working in graphite, charcoal, PanPastel, coloured pencil and oils, I create each piece entirely freehand. Layers of tone and texture gradually build the subject’s form and presence, allowing areas of detail to sit alongside softer, more suggestive passages.

Alongside my equine work, I draw British wildlife, gundogs and game birds. Flowers also feature in my work, bringing the strength of the animal into conversation with the delicacy of botanical forms. Across these subjects, I’m drawn to the connection between animals and their surroundings.

My latest collection, OF EARTH AND INSTINCT, brings together four original drawings exploring horses at liberty and the instinctive bonds of the herd. Selected for the Dutch Equine Art Fair in Amsterdam, the collection will be exhibited from 29 October to 1 November 2026. I’ll be there in person throughout the four public days.

Explore the collection and its story.

Charcoal sticks on textured white paper-3

My Story

I grew up in rural Australia, near the Kosciuszko National Park, surrounded by horses, wildlife and open landscapes. Drawing was part of my life from an early age, and those experiences continue to shape the subjects I choose today.

After completing a BA in Fine Art in Melbourne, I pursued a career in editorial design, working as an Art Director for Condé Nast in Sydney and London. Years spent working with imagery, typography and composition developed an eye for detail that still informs my artwork.

Through a busy creative career, raising two children and settling in the British countryside, I continued to draw and ride. Today, fine art is the focus of my working life, with my two spaniels, Goose and Tequila, usually close by.

My studio in North Norfolk is where these experiences come together: a lifelong connection with horses, an appreciation of traditional craftsmanship and the daily inspiration of the countryside.

I hope my work offers something to spend time with—a familiar expression, a sense of movement, or a quiet moment of connection.

— Janna x

Background & Experience

Artist Profile

I hold a BA in Fine Art from Melbourne and am an Associate Member of the Society of Equestrian Artists. I also participate in North Norfolk Open Studios and am a member of the Norfolk & Norwich Art Circle.

My work has been exhibited through galleries, open studios and art fairs, including exhibitions with the Society of Equestrian Artists, Holt Art Projects, The Gallery Holt, Art Fair East and The Game Fair.

In 2026, my drawing Gunton Stag was shortlisted for the Mannington Nature Award, and my four-work collection Of Earth and Instinct was selected for the Dutch Equine Art Fair in Amsterdam.

My work has also supported equine charities, including World Horse Welfare and Redwings Horse Sanctuary.

Creative Career

Before focusing on my fine art practice, I worked for more than a decade in art direction and design across Australia and the UK.

My career included working with Condé Nast in Sydney and London, alongside editorial and retail projects for UK design agencies. Clients included Marks & Spencer and John Lewis Home.

This background continues to inform my approach to composition, colour and presentation, from the first marks on paper to the framing of a finished artwork.

About Deckled Edge

I founded Deckled Edge Ltd in 2012 as a home for my artwork and publishing business, launching the first product collections in 2015.

Today, I present my original artwork and limited-edition fine art prints under my own name, Janna Cossettini — Artist, with Deckled Edge Ltd remaining the company behind the business.

Alongside my fine art practice, my illustrated collections have been supplied to retailers and equestrian businesses, with designs licensed by platforms including Moonpig and Thortful.

For wholesale enquiries, please visit the Faire link in the main menu or contact me directly.

Design & Publishing Recognition

Brand Licensing Europe — Finalist, 2017
Deckled Edge was a finalist in the License This! competition at London Olympia, where I presented my illustrated collection to a panel of industry judges.

Gift of the Year Awards — Shortlisted
2020 — EUREKA! greetings card collection
2019 — Unicorn Boxed Notelets

Discover More

Browse my original artwork and limited-edition fine art prints, or visit my exhibitions page to see where you can view the work in person.

For new drawings, studio moments and the inspiration behind each collection, follow my Instagram and blog.

Studio visits in North Norfolk are welcome by arrangement. Please get in touch before visiting.