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About Janna Cossettini

Janna Cossettini is a North Norfolk based artist whose practice is deeply rooted in a lifelong connection with horses, the British countryside and rural traditions. Working from her rural studio Deckled Edge Ltd, Janna creates equine and wildlife artworks that balance realism with atmosphere, capturing not only the physical presence of her subjects, but also their movement, character and quiet emotional intensity.

Horses remain central to both Janna’s work and everyday life. Through observing and riding within the Norfolk landscape, she draws inspiration from direct experience, exploring the connection between horse, rider and environment. Her equine portraits celebrate strength, freedom, companionship and the subtle psychology of the horse — seeking to reveal individuality and spirit beyond the surface.

A defining theme within Janna’s practice is the dialogue between the equine form and the natural world. Through graphite, charcoal, coloured pencil and oils, she explores the contrast between the strength and presence of the horse and the delicacy, symbolism and fleeting beauty of botanical elements.

Flowers have become an important visual language within her work — not as decoration, but as a way of expressing atmosphere, emotion and connection. Peonies, roses and wild meadow flowers create a space where animal and landscape exist together, reflecting themes of protection, resilience, hope and renewal.

Janna works entirely freehand, without projection or digital shortcuts, building each piece through layered mark-making, tonal development and careful observation. Her practice reflects a deep appreciation for craftsmanship, traditional methods and the enduring relationship between animals, landscape and human experience.

Alongside her equine work, Janna’s wider collections explore British wildlife and rural heritage — from woodland creatures to the quiet moments found within the countryside. Each piece aims to capture more than a likeness; it seeks to preserve a moment, a feeling and a story.

Through her work, Janna invites viewers into moments of stillness and reflection, celebrating the horse not only as an animal, but as a symbol of freedom, sensitivity and emotional presence.

To Date...
Janna’s work has supported equine charities including World Horse Welfare and Redwings Horse Sanctuary, partnered with UK equestrian distributors, and has been licensed by leading greeting card platforms including Moonpig and Thortful.

Follow Janna’s journey through her blog and Instagram to discover new collections, studio insights and the inspiration behind each artwork.

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How I came to this point:

I was born in Australia, where my deep love for animals and the outdoors began.
Growing up on a farm at the base of the Kosciuszko National Park, I was surrounded by the raw, untamed beauty of nature—wild brumbies, kangaroos, boars, wombats, kookaburras, and lyrebirds formed the backdrop of my childhood.

From an early age, I was always drawing. That passion led me to earn a BA in Fine Art in Melbourne, before stepping into the world of editorial design as an Art Director for Condé Nast in both Sydney and later London—working on iconic titles such as The World of Interiors and other titles within Vogue Promotions.

Even after two children, a busy creative career, and a move to the UK countryside, I never stopped drawing—or riding horses. Now with my two spaniels by my side (Goose & Tequila), I’ve returned fully to my first love: fine art.

Today, I create large-scale, semi-realistic works that reflect not just what I see—but what I feel. My collections now explore equine beauty, gundogs, deer, game birds, and the traditions of the British countryside. Each piece is made entirely by hand, bringing an authentic, emotional connection to every line I draw.

— Janna x

Skills & Experience

A collaboration of life’s experiences across the art and design fields


Artist Profile

Janna holds a BA in Fine Arts and is a member of: The Society of Equestrian Artists, North Norfolk Open Studios, and the Norwich & Norfolk Art Circle.

She regularly exhibits her work through UK galleries, open studios, art fairs and artist-led organisations, including Holt Art Projects, The Gallery Holt, Art Fair East, The Game Fair, and regional galleries and independent exhibitions throughout Norfolk and East Anglia.

Her work continues to be showcased within the equestrian and contemporary art communities, connecting with collectors who share an appreciation for horses, wildlife, craftsmanship and the British countryside.


Career

Former Art Director for the Condé Nast family of magazines
Worked across top UK design agencies on editorial and retail projects
Clients included M&S, John Lewis Home, and other leading lifestyle brands
Over a decade of professional design experience in both Australia and the UK


Brand

Founder of Deckled Edge Ltd, launched in 2012. Publishing and selling my own original artwork, prints, and supporting products via www.decklededge.co.uk

Deckled Edge Ltd. is a registered limited company, trademarked in 2012, with our first products launching to customers in early 2015. Every item—from original artwork to printed goods—is proudly made right here in the UK.

Awards + Recognition
We’re proud to share some exciting moments from our journey!

Brand Licensing Europe – Finalist
Deckled Edge was a finalist at the 2017 License This! competition at London Olympia,
where I pitched my property live to an expert panel of industry judges and an enthusiastic audience.

Gift of the Year Awards – Shortlisted
2020: EUREKA! greetings card collection – Shortlisted
2019: Unicorn Boxed Notelets – Shortlisted

 

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