100-plus newbie publishers have now benefited from Imaging Centre’s seminar

“It’s two years to the day that we held our very first InPress event – they’ve been attended by over 100 different new publishers,” began Adam Short, md of the Imaging Centre digital print and fulfilment business addressing the latest InPress graduates at the company’s Kent premises recently.

“Our aim is to give you the best possible start as you embark on your respective greeting card publishing journeys – and we’ve had our first InPress Henries’ winner in Little Roglets, which has to be a good sign!”

Set out classroom style, the would-be and newbie publisher attendees were treated to a series of engaging talks, videos and hands-on activities which shared insights into the industry’s workings, retailers’ considerations, and publishers’ experiences as well as practical advice of key considerations when publishing greeting cards, from the envelope through board selection to how to set up a design for print.

Presentations and videos involved advice from envelope company Enveco, paper company G.F Smith, the GCA, PG, retailers Scribbler and &Quirky, along with publishers Deckled Edge, Poet And Painter, Toasted Crumpet and Lanther Black, as well as from the Imaging Centre team.

As Lanther Black’s Dominique Miranda said, when starting out as a new publisher: “You don’t need to reinvent the wheel, but you can choose the best tyres!”

The grand finale took place in the factory, to the joyful amazement of the attendees as their uploaded designs magically appeared from one of the digital print presses.

To read more of the days highlights click here… click