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I thought I would write about many suitable opportunities which are out there to help grow your brand awareness.
To find such opportunities, is to be active on social media, chat to fellow organisers and exhibitors at trade events, and just be more aware. Simply entering gets your products eyed over and your name recognised. This is so important as you grow and develop your brand. Being short-listed, and even winning are just the extra icing on the cake.
You just never know where it leads you. At the very worst, you simply learn.
These are the types of industry related opportunities I am aware of, and have made full advantage of to date with my business;

BLE License This! Competition opens end June, and closes mid September.
It is a great opportunity to show your licence to an international market. It opens great possibilities to you in every sense
Two awards categories are presented – Brand & Design and Character & Animation.
The competition is aimed at unlicensed brands and properties to help them secure new deals and extend their brand. to register.
Six finalists pitch against one another live at the show to win one of two free stands at BLE 2020 and LIMA membership for one year which gives them access to free content, networking events, training and more.
#ble2019 #brandlicensingeurope #licensethis! #ble #licensing

Stationery Show LaunchPad competition
The closing date for entries is: 28 February.
This is a product/service design competition open to new stationery suppliers looking to break into the dynamic, design-led stationery market.
The competition aims to find up to 12 winners to showcase at the Stationery Show London, which runs on 30 April and 1 May at the Business Design Centre, Islington, London.
The Stationery Show London is a specialist trade show, offering a fantastic range of writing and paper products which attract the UK’s biggest retailers and most influential buyers and brands in the sector. The show creates a specific display area in the show for the LaunchPad competition winners to present their ideas to visitors.
#lss #londonstationeryshow #stationeryshowlaunchpad

Gift of The Year Awards
Celebrating the best in home and gift retailing, the Gift of The Year Awards are the most highly-respected industry accolades aimed at recognising the best new products.
Being crowned a winner can give your business industry-wide recognition and increase sales and revenue. The ultimate winner wins a stand at Autumn Fair but just entering raises your profile amongst the judges.

The winning products are revealed on the first evening of Spring Fair Nec, the UK’s largest gathering of retailers, offers the opportunity for unrivalled sell through for the winner and short-list. Equally, it pin points buyers to their next best seller as identified by their most respected peers. An evening event allows people to celebrate their sheer hard work and allow themselves to feel a sense of achievement.
FREE exhibition stand for the overall Judges’ Choice winner at Autumn Fair.
Endorsement of your business with an acclaimed Gift of the Year status.
Display of your winning products in the Gift of the Year showcase at Spring Fair and Autumn Fair at the NEC, Birmingham.
Promotion in a full colour catalogue for all winners and highly commended, widely distributed within the UK and overseas.
Participation in a high-profile awards ceremony at Spring Fair, with trophies presented to the winning companies
Gain exposure to a panel of distinguished buyers and retailers.
Profile-raising media coverage within a major PR campaign to national trade and consumer press
Point of Sale material to place on products and in store

Competition Launch Date – Sunday, 15th July
‘Early Bird’ 20% Discount ends – Sunday, 30th September
Competition Closes – Friday, 30th November
Online Judging Commences – Wednesday, 5th December
Short-listed Products Announced on the Gift of the Year Website – Thursday, 13th December
Short-listed Sample Submission – From 13th December. Latest date samples should arrive is Tuesday, 8th January.
Live Judging Day – Thursday, 10th January
Awards Announcement – Evening of Sunday, 3rd February, at Spring Fair, NEC Birmingham
#goty #goty2019

The Henries Awards
The Henries Awards open up for greeting card entries in June. Annual awards to shine the spotlight on greeting card ranges. The Henries Awards are the ultimate accolades in greeting card publishing, and each year some 14,000 cards are entered!
The Henries award categories span the whole gamut of greeting card publishing, from humour to cute, art to handmade and everything in between.
The majority of the awards are for card ranges that have either been launched in the preceding year or for new designs to an existing range. The Henries awards are open to all UK publishers from the largest multi-national to the smallest one-man band.
All entries are judged by an extensive panel comprising top retail buyers from right across the retail spectrum including specialist multiples, design-led independents, small groups, department store selectors, supermarket buyers etc.
#thehenries #thehenriesawards

PG Magazine: monthly news/innovations section…/progressive-greetings-worldwide/
Progressive Greetings Worldwide (or ‘PG’ as it is affectionately referred) has been the eyes and ears of the greeting card industry for over 26 years. A monthly trade magazine dedicated solely to greetings cards.
Submissions for new products within the monthly Innovations section – contact editor Jakki Brown
#progressivegreetingsmagazine #pgmag #pglive

I hope you find this useful!
Thanks for reading.

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BLE Review: Ticket To Ride

See this months Greetings Today Magazine for the BLE Review on page 36.
Brand Licensing Europe sees Deckled Edge make the final!

Read the head-to-head battle article (see page 36)  here:



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Greeting cardies join the licensing clan at a buzzy BLE

Greeting card company Deckled Edge came so close to clinching the License This! competition that is run by the show, making it into the final two.

Founder and designer Janna Cossettini put in a strong performance pitching her equestrian-skewed brand to the judges, but in the end was pipped at the post by Spanish pre-school concept based around children and yoga.

Commenting on Deckled Edge, Kelvyn Gardner, MD of LIMA UK who headed up the judging panel said: “The judges were impressed by Deckled Edge. The Equestrian imagery has a wide fan-base and the panel saw a strong mix of originality and classic look in the brand to offer genuine licensing potential.”
The judging panel for License This! included (right-left) Clare Piggott (Larkhead Media) and Danilo’s licensing director Dan Grant and (3rd left-right) LIMA UK’s Kelvyn Gardner, Jazwares’ Sam Ferguson and JELC’s Jane Evans.

Dan Grant, licensing director of Danilo, who was also part of the License This! panel added his praise for Janna’s submission and presentation: ”The Deckled Edge proposal was stunning. Janna has a very professional approach and clearly knows how to position her brand.”

Dan adds that Janna’s focus on the equestrian field, gives Deckled Edge “something unique, which can be taken into specialist retailers within the world of equestrian. At the same time the quality and appeal of her amazing artwork will mean that this property has the opportunity to secure listings across key high street retailers and department stores.”

You can read the full article here by Jakki Brown on PGBUZZ;









(Images supplied by Greetings Today Magazine)