About

Hello

Meet who is behind Deckled Edge!

I’m a mother, a business owner, an artist and an avid horse rider.
I believe I have the best job in the world and I am so passionate about what I do.
I produce beautiful products that really stand out.

Deckled Edge specialises in Equestrian and Country Living greeting cards, gift wrap and prints.
A growing art brand with a natural approach, and aim of bringing joy through pigment/paper/pen.

Pigment: vibrant watercolours, pencils and colour use, creating all of my art by hand, resulting in designs with a unique warmth.
Paper: quality thick tactile boards, a love and respect derived from studying traditional printmaking techniques and frequent use of ‘deckled edge’ papers at Uni.
Pen: to write those lovely cards, joining the special connection engaged when simply writing to others by hand.

How I came to this point:
A collaboration of life’s experiences gained within the art and design field.
- Artist, I have a Fine Arts degree
- Career as Art Director for the Condé Nast Family of magazines, plus retail catalogues for M&S and John Lewis Home, spanning well over ten years.

My dream for Deckled Edge is to build a reputation worldwide with innovative and fresh stylish designs for the equine and country gifting market. With boundless energy, creative focus and expertise which will allow me to refresh the brand and keep moving forward. Each range and concept is designed by hand using vibrant pigments, quality tactile boards, and a connection from consumer to receiver with the humble pen.

Deckled Edge is a limited company which trademarked in 2012, and began its first trade to customers early in 2015. All products are made here in the UK.

I hope you enjoy my designs as much as I have in creating them!

Janna x
DECKLED EDGE is proud to be a finalist at Brand Licensing Europe’s 2017 License This! Competition. Here I had the chance to pitch my property to a live audience and to BLE’s panel of TOP expert friendly judges at London Olympia!
about photo 1
about photo 2