About

HELLO!!!

DECKLED EDGE specialises in Greeting Cards, Gift Wrap and Art Prints. A growing art brand with a natural approach, and an aim of bringing joy through pigment/paper/pen.

Pigment: bright watercolours and pencils
Paper: quality thick tactile FSC boards
Pen: to write those lovely cards

Designed the old-fashioned way; by hand.
Entirely British Made.

Meet who is behind DECKLED EDGE!
Hello, I am Janna. Artist/designer and avid horse rider.
How I came to this point:
A collaboration of life’s experiences gained within the art and design field.
– Artist, I have a Fine Arts degree
– Career as Art Director for the Condé Nast Family of magazines, plus retail catalogues for M&S and John Lewis Home, spanning well over ten years.
My designs are developed by drawing on various personal interests.
I’m a horse rider, animal lover, and a mother of two children. We love the outdoors.

My business is finding its natural fit within the market place, with a gap steadily increasing with lovers of Country Living and in the Equestrian World. With a fresh new approach to equine themed art designs for wide appeal, subjects such as; Horse and Rider, Rosettes and Horseshoes, Farm Animals, Unicorns, Merhorses, Tractors and even Dinosaurs are proving popular.

Currently my customers are UK based and abroad, with a reach as far as America, Asia and Europe to date, ranging from horse charities, specific eventing specialists such as dressage, new and established online equestrian gifting companies, tack shops and farm stores, plus many small independent gift shops. This has resulted in steady growth within the brand.

My business sells direct to trade only.

DECKLED EDGE exhibits at two to three trade events per year.
DECKLED EDGE is a limited company which is protected by trademark, and is a member of The Greeting Card Association and The Ladder Club.

I hope you enjoy my designs as much as I have in creating them.
Janna x