HELPING UNLICENSED PROPERTIES BREAK INTO THE INDUSTRY!!
DECKLED EDGE was proud to be a finalist for Brand Licensing Europe’s 2017 License This! Competition. Here I had the chance to pitch my property to a live audience and to BLE's top panel of friendly expert judges at London Olympia!
MD of LIMA UK
Kelvyn Gardner, MD of LIMA UK who headed up the judging panel for License This! Competition 2017 said: “The judges were impressed by Deckled Edge. The Equestrian imagery has a wide fan-base and the panel saw a strong mix of originality and classic look in the brand to offer genuine licensing potential.”
Dan Grant, licensing director of Danilo, who was also part of the License This! panel added his praise for Janna’s submission and presentation: ”The Deckled Edge proposal was stunning. Janna has a very professional approach and clearly knows how to position her brand.”
Dan adds that Janna’s focus on the equestrian field, gives Deckled Edge “something unique, which can be taken into specialist retailers within the world of equestrian. At the same time the quality and appeal of her amazing artwork will mean that this property has the opportunity to secure listings across key high street retailers and department stores.”